Yes, people want it personal…but i think the time of getting B-roll footage of a person walking to a cafe, and slo-mo portrait shot (all though I love slo mo portrait shot) can get a bit boring for the everyday person. We wanted to make something that almost forces you to watch the whole thing. So we came up with an idea using the “hyperlapse effect”, but we did not want to make it “clean and smooth”. We wanted to give it a more rough and analog feeling with the intention of making it more “human” and authentic. The campaign with the three films did very well considering the following they had and got a high reach. It was super fun to do and they were all so patient and fun to work with.